Storytelling is much more than fairy tales and bedtime stories! Storytelling connects people. As a business you know how important networking is and that is what storytelling does. It connects people. It will set you apart from your competition. A compelling story can attract the customers you want to engage with, in your business.
If you think back to your childhood you will probably be able to recall, with fondness and most probably some emotion, stories about your friends. You can remember sights and sounds and maybe also what your surroundings smelled like.
Using video to tell stories can have a similar impact. People will remember your message and you will be able to reach a larger audience. According to research you remember more facts from looking at a video than you get from reading the same message in printed media. It is a highly effective way to get your message across.
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